FAQ

Tier 1 (Brand Audit & Refresh) is a simple identity package that’s designed to be an entry point for businesses unsure if they want a full package.

Tier 2 (Credibility Reset) includes everything in Tier 1 plus brand strategy and a website rework that fits their brand. It’s geared towards businesses that have a solid foundation, but have outgrown their current brand strategy and are ready for a reset.

The two main packages start at $1,020 for Tier 1 and $3,145 for Tier 2, with a monthly Brand Systems Retainer available after at $250/mo.

Full pricing can be found on my Services page.

Typical payment for my services is split into two or three installments. The first is due upon signing, and the second and third are due upon completion of project milestones.

Ongoing Brand Support is billed monthly.

The Brand Systems Retainer includes monthly check-ins, ongoing support, and one free asset request per month. Any additional assets are billed separately, starting at $150. The Brand Systems Retainer is for businesses who have already undergone a Tier 1 or Tier 2 engagement and would like ongoing support to keep their brand operating.

Yes, you can. When you receive your proposal, you’ll be given an option to add as many additional services to your package as you want. They will not be included in your bundled discount, however.

You can also request a custom package or individual services, but it won’t come with the bundled discount included in the curated packages.

The price of individual services doesn’t change, but there are potential markups depending on a few specific requests.

If a project requires me to travel outside of the Raleigh-Durham-Chapel Hill area, a flat rate of $50 will be applied. If a project requires me to stay on site longer than two hours, an additional hourly rate of $50 will be applied.

Rush requests are subject to availability and carry a 30% rush fee.

At the end of the form will be a link to schedule a free consultation where I’ll learn more about your needs and the available options before a proposal is sent. After which, a kickoff document detailing the next steps of the project will be emailed to you.

Tier 1 projects aim to be completed 2 - 4 weeks from the kickoff date, while Tier 2 projects typically take 5 - 8 weeks to complete.

Completion time can also vary based on additional services or requests.

For each deliverable, you get two free rounds of revisions. After that, each round is $75 per request.

There are a few items that will help keep the project moving:

• Any pre-existing brand assets currently in use (even outdated ones)
• 2-3 examples of brands or sites you admire, and why
• Any existing photos, reviews/testimonials, quotes, or written copy that can be put on the website
• Names and roles of anyone else who needs to review or approve deliverables
• Preferred contact method and typical response time for feedback
• Access to website hosting/CMS, domain registrar, or a plan for how site changes will be published (ONLY NEEDED WITH THE WEBSITE PACKAGE)

That depends on what you’re most comfortable with. However, any traveling beyond the Raleigh-Durham-Chapel Hill area, even for meetings, will carry the same flat $50 fee.

All proposals, invoices, and payments are processed through Anchor.

I’ll help build readable and brand-consistent websites for your business using WordPress, Squarespace, Wix, or any similar tools you might have access to.

Complex UX Design and Research is out of scope and will be referred to a specialist within my network.

That is up to you. If you would like me to write the copy, I am comfortable doing so. However, if you would prefer the website be communicated in your own voice, that is alright with me too. There is no additional charge either way.

Ongoing social media work is not included in the Brand Systems Retainer and will be referred out to a specialist.

Mascot and character design and animation is out of scope of services and will be referred to a specialist.

For websites, custom coding is not included. The extent of my experience in that arena is purely vibe-coded, which I would not advise for a professional project. If you need custom coding for your websites, that work will be outsourced to a specialist.

Simple, contained animation only: short animated logos and reusable graphics. Character animation, complex particle/effects work, or detailed infographic-style animated explainers are referred to a specialist.

Absolutely! VHDW is part of a network of freelance specialists that help each other find clients. If something is out of my scope, I’ll likely already have the name of a specialist that can help you, and I’m happy to make an introduction.

My services are aimed at businesses that are growing or on the cusp of change.

Tier 1 is aimed at businesses that started their operations with homemade assets and are ready to start changing their image, but aren’t sure about a full commitment yet.

Tier 2 is aimed at businesses that are ready for a full overhaul and have (or want) an established web presence.

I have a strong history of working with nonprofits and love giving back to the community. However, pro bono/reduced-rate work is not included in my services.

I am willing to work with clients outside the Raleigh-Durham area. However, any traveling is billed at a $50 rate outside the local radius, and on-site time is billed at $50/hour beyond the first two hours.

I am open to working with any startup that can afford my services. Tier 1 works well as an entry point for businesses who want a cheaper option.

After your project is delivered, you’ll have the option to sign up for a Brand Systems Retainer at a rate of $250/mo, which includes monthly check-ins, brand support, and one free asset request per month.

You are allowed to come back for any individual services you’d like, but they won’t come with the ongoing brand support included in the retainer.

While I can provide brand introduction and highlight videos upon request, ongoing video content and social media management is not included in my services and will be referred out to a specialist.

Filling out the client intake form under “Get a Quote” helps me understand your budget and project needs, which will allow me to help you find the right agreement for you.

The intake form is mandatory before booking a consultation. After meeting, I will send you a proposal for a specific service based on your budget and project needs.

Of course! It’s a mandatory part of my process that all new clients get a free consultation before signing a proposal.